Mahindra Retail has introduced `Mother`s World`, a maternity magazine to provide relevant information, assistance, tips and guidance to the world of early parenthood.

The magazine focuses on providing expecting and new mothers with world class services to care for their bodies and souls during the fragile and overwhelming beginning to motherhood.

Commenting on the launch of Mother’s World Magazine, Mr. K Venkatraman, CEO, Mahindra Retail said, `Today`s mothers are highly involved decision-makers and look deeply into every aspect of their babies` well being. The launch of the magazine marks our commitment to consumer centric initiatives, and we hope this magazine will be a perfect companion for parents.`

The inaugural issue offers readers a host of stories, features, tips and advice. It also speaks to three celebrity moms – Sonali Kulkarni, Tara Sharma and Mandira Bedi and their experiences of motherhood.

Mother’s World magazine serves as an extensive and comprehensive guide for young parents to deal with parenthood and its challenges.

The magazine has been divided into relevant sections covering all aspects of parenthood: conception, infancy, toddler hood and relationships, with all the information verified by in-house experts.

The magazine is edited by Srividya Sen and has an expert panel consisting of Neonatologist and Paediatrician, Gynaecologist and Obstetrician, Prenatal and Postnatal fitness expert, Yoga therapist and Reiki expert, Childbirth Educator and Counsellor, Nutritionist, Health Coach and Wellness Expert.

The magazine is a quarterly and is available at a cost of Rs.100.